Kapferer, Jean-Noël
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management
FAQ - La Marque - La marque en questions : réponses d'un spécialiste.: La marque en questions : réponses d'un spécialiste. (Fonctions de l'entreprise)
MARQUES CAPITAL DE ENTREP (ED ORGANISATION)
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